• Sissi Johnson

    MBA Prof | Brand Strategist | Public Speaker

  • Sissi Johnson is an Academic, Public Speaker and the go-to Brand Strategist at the intersection of Fashion, Technology and Lifestyle. Dubbed “The Face of Fashion Tech” and one of the best Instagram to follow by ELLE magazine, she is a contributor to The Huffington Post USA.

     

    Her strategic and creative marketing expertise has lead ground-breaking early-stage companies such as Airbnb from strength to strength on an international scale.

     

    Sissi has lived and studied in China, Italy, the US and France. She regularly speaks and lectures at international conferences and schools including DECODED, the University of OXFORD and POLIMODA where she graduated from with a MBA in Fashion Business in 2011.

  • Trusted by

    Awesome brands & people I have worked with

  • Reviews

    Jo Gebbia

    Co-Founder & Chief Product Officer​, Airbnb

    “Thanks for all your efforts to help improve ​Airbnb in France.”

    Bisila Bokoko

    Former Executive Director of the Spain-US Chamber of Commerce

    "Sissi Johnson is a gifted, trustworthy Brand Strategist and the embodiment of infinite possibility. Her vision, professionalism and management skills have taken my personal brand to new heights."

    Hilary Sloan

    Director, Business Development, North America at ShopStyle

    "Sissi has an impressive knowledge of the retail and e-commerce landscape."

    Enrico Quaroni

    Regional Director Southern Europe & MENA at Rocket Fuel Inc.

    "One of the best moderator and presenter I have ever worked with in my career."

  • Speaking

    Women in Luxury Conference

    New York, US

    September 26 , 2017

    Helsinki

    Fashion Week x Launchmetrics Helsinki, FINLAND

    July , 2017

    Panelist

     

    "What does Big Data means for fashion"

     

    Look Forward Fashion Tech Festival

    Paris, FRANCE

    June 28-July 2, 2017

    Jury member, Guest Panel Curator, Speaker & Moderator

     

    goo.gl/6uNJQE

    Afrobytes Tech Conference

    Paris, FRANCE

    June 8-9 , 2017

    DECODED Fashion

    London, UK

    May 16-17, 2017

    Panel Chair & "The FROW" first edition Host

     

    'Inside out: Creating True Alignment'

     

    LUISAVIAROMA 3rd Annual Fashion &

    Technology Summit Florence , ITALY

    January 2016 to Present

    Host & Guest Producer

     

    Sourced speakers, secured strategic partnerships and moderated panels featuring C-level executives from IAB, Facebook, AOL, Hearst, WGSN, Holition, ect.

     

     

     

    FindSpark Fashion

    Conference x LIM College New York

    March 4 , 2017

    Panel Moderator

     

    'Innovation in Fashion: Disruptive brands, Campaigns & Products'

    Millennials 20/20 x Forbes New York

    March 1-2 , 2017

    Panel Moderator

     

    'Travel brand truth for improved choice, loyalty and experience'

     

    Panelists : Southwest Airlines, St Regis Hotels & Resorts, Design Hotels Inc.

    WHO'S Next Conferences & Roundtables

    Paris , FRANCE

    January , 2017

    Panelist  

     

    'The Future of Fashion & FashionTech: an overview of the innovations of an ongoing revolution'

    PITCH BOOTCAMP x Telecom School of Management,

    Paris, FRANCE

    October , 2016

    Panelist 

     

    Alongside OCDE

     

    'Traditional Recruitment VS Personal Branding'

    IFA Paris x STYLIST

    Paris, FRANCE

    May , 2016

    Speaker

     

    'Will the next Alexander McQueen be a biologist?'

    FashTech Summit x CONDE NAST Digital

    London , UK

    April , 2016

    Inaugural Summit Host

     

    Panels featured executives from Google, Farftech, Grabble, Depop, Condé Nast Traveler,etc

     

     

    LUISAVIAROMA 2nd Fashion &

    Technology Summit Florence , ITALY

    January , 2016

    Summit Host & Moderator

     

    Moderated panels alongside Executives from Instagram, Facebook, PopSugar, ShopStyle, etc.

    UNITED NATIONS Ethical Fashion Initiative

    Geneva , SWITZERLAND

    November , 2015

    4th Annual United Nations Forum on Business & Human Rights

     

    'How to Empower Women in Africa's Fashion Industry?'

     

  • Academia

    Focusing on subcultures, emerging markets and digital anthropology, I teach and develop Business, Innovation and Identity courses for international schools. My curricula decipher the complexities and impact of pop culture, race, history, religion, politics, economics and social media on the fashion industry and society.

  • New York, NY

    March , 2017

    Post-Graduate Guest Lecturer 

     

    Branding & Trends in Influencer Marketing

     

    'Why brands should put Influencer Marketing on pause"

     

     

    Paris, FRANCE

    March to May 2017

    B.A Fashion Business Lecturer

     

    Market Research

    Florence, ITALY

    January 2016 to Present

    MBA Fashion Business Lecturer 

     

    Personnal Branding

     

     

    Almaty, KAZAKHSTAN

    April 2016 to Present

    Visiting Lecturer

     

    Personal Branding

     

    'Your name is your Brand'

    Paris, FRANCE

    January , 2015

    Guest Lecturer 

     

    Alongside Executives from Jean Paul Gaultier, UGG Australia and Hermès

     

    'Digital Showrooms and the Future of Fashion Buying'

    Kiev, UKRAINE

    February 2016 to Present

    Lecturer & Panelist

     

    "How to successfully build a brand in the digital era"

     

     

    Paris, FRANCE

    May , 2017

    MBA Global Fashion Media & MBA Fashion Business Lecturer

     

    'Fashion Tradeshows & Seminars'

     

    Paris, FRANCE

    March 2017

    MBA Global Fashion Media & MBA Fashion Business Lecturer 

     

    'Influencer Marketing'

     

    Paris, FRANCE

    January to March 2017

    MBA Perfume & Cosmetics Management Lecturer 

     

    'Multiculturalism in the Beauty Industry' in collaboration with IMAN

     

    Beirut, LEBANON

    April 2017

    Visiting Lecturer 

     

    Personal Branding workshop

    Paris, FRANCE

    January 2015 to Present

    MBA Lecturer

     

    -'Body Transformation & Identity'

     

    - 'Fashion Scenarios in Emerging Markets'

     

    - 'Business Etiquette & Personal Branding'

    Paris & New York

    January 2016 to Present

    Startup Mentor 

     

    Our global events gather 100+ entrepreneurs, designers, developers, students, innovators, partners, & coaches to have a go at building an innovative startup in 54 hours.
     

    Oslo, NORWAY

    November 2014

    Visiting Lecturer

     

    'Digital Showrooms and the Future of Fashion Buying'

  • HuffPost column

    I write about fashion, tech, personal branding and lifestyle for the Huffington Post USA and L'Officiel - for pitches email pr@asksissi.com

  • Press

    AMINA Magazine FRANCE

    September 2017

    VOGUE UK

    July 2017

    JING DAILY CHINA

    February 2017

    FORBES USA

    March 2017

    MARIE CLAIRE UKRAINE

    November 2016

    VOGUE UKRAINE

    February 2017

     

    VOGUE UKRAINE

    February 2017

    VOGUE US

    July 2016

    FACEHUNTER

    January 2016

    VOGUE US

    April 2016

    FashNerd

    April 2016

    VOGUE USA

    April 2016

    COSMOPOLITAN KAZAKHSTAN

    April 2016

    VOGUE BRASIL

    April 2016

    ELLE UKRAINE

    March 2016

    VOGUE RUSSIA

    March 2016

    VOGUE GERMANY

    February 2016

    L'OFFICIEL UKRAINE

    February 2016

    VOGUE US

    February 2016

    BUZZFEED USA

    January 2016

    ELLE UK

    October 2015

    WWD

    March 2015

    ART BASEL MIAMI

    December 2014

  • Contact

    Let's also connect @AskSissi !